Who are we?

Above all, this is a family initiative. A son and a father with very different profiles: a father in his fifties and a son who has just come of age! Two horizons, two generations: a father committed to building an activity focused on sustainable development and services for everyone, and a son studying at business school. Together, a shared will to create and bring services to people after reviewing the state of the food industry — supported by a professional team.

Goals & mission of the app

The picture of the food industry is stark: supply chains, costs, ecology, economy, mass imports, product quality — all against a heavily degraded purchasing power for people living in France.

This concerns the whole population, worried for many reasons. First, economically and financially, since prices keep rising. Then, access to healthy, sustainable, chosen and affordable food is becoming harder, especially for the most vulnerable.

The app helps people consume at the best price, and also make informed consumption choices.

How does the app work?

The app is designed to be simple and intuitive. After downloading it on your smartphone or tablet, you can search for products across several retailers (Action, Aldi, Auchan, Carrefour, Leclerc, Lidl, etc.), in no particular order.

While searching, you have access to various filters (price, distance, Nutri-Score, origin, allergens, nutritional composition…) to refine your choices to your needs.

What is the difference between the free and premium versions?

The app offers two versions:

• Free version: product search with essential filters and the option to build a basket of up to 7 products.

• Premium version (€3.49/month): full access with an unlimited number of products, advanced filters (organic, halal, gluten-free, vegetarian, etc.) and deeper personalisation. Filters can be combined to match your diet perfectly.

How do you finalise your shopping?

Once your selection is complete, you can validate your baskets and use your lists to shop:

• via drive (click & collect) • via delivery • directly in store

The app lets you organise your shopping efficiently, your way.

Our values

Independence from commercial retailers

Price fairness: enabling a real saving on a given product

Eco-responsibility: highlighting the carbon footprint of products, consumption that respects the seasonality of food, complete information for the consumer on every selected product — allowing a detailed, objective analysis to buy the best possible product at the best price, and promoting our agriculture and local produce.

Access to healthy, sustainable, chosen and affordable food is becoming harder, especially for the most vulnerable.

Growing climate awareness also shapes our habits, as we want to eat better while limiting our carbon impact — against a backdrop of mass imports of products that do not meet European and French rules on quality, production methods and chemical use. Finally, taking into account the situation of our farmers in France, in great economic and moral distress.

The app makes it possible to choose local, labelled and protected products.

Our methodology

The analysis of pricing and commercial strategies is unequivocal: substantial price differences on a given product between supermarkets, promotions, and so on. As a result, the ideal basket that takes the above parameters into account cannot always be built within a single store.

With Food Choice, consumers access reliable information on product prices, origin, quality, etc., always comparing products across broad criteria (price, origin, quality, seasonality, composition, etc.) to reach a high-performing basket, based on choices — possibly multiple — defined in advance.

To produce these comparisons, algorithms draw on all the databases published by retailers, super and hypermarkets, across the country, and on official product-composition databases.

Users can thus select given products and run precise searches based on stated preferences such as price, origin, Nutri-Score, desired diet, degree of processing, and so on.

They are then redirected to the retailers' websites to build one or several baskets, from one or several retailers, according to previously defined options.

How do you manage your products and baskets?

You can select products and add them to one or more baskets, from one or more retailers. For each product, detailed information is available (composition, processing, eco-score…).

You can also:

• Compare prices across different retailers • Add products to favourites • View promotions via a dedicated filter or directly on products

Is payment secure?

Yes, payment for the premium subscription is fully secure via Google Pay and Apple Pay. No banking data is stored or saved.

How can you reach us?

You can reach us at this email address: foodchoicecontact@gmail.com.

Contact

Contact us

A question? Write to us and we'll get back to you as soon as possible.

Write to us directly, we'll reply as soon as we can:

foodchoicecontact@gmail.com